Showing posts from September, 2020

Development of an ontology based customer management system - My Master Thesis (2016)

 Hello Again, I have just found that my master thesis is accessible for anyone :)  Traditional customer relationship management (CRM) system aims to keep information in a structured way in order to track customers. However, these methods do not cover knowledge.  Developing an ontology-based CRM system provides customer loyalty, customer behavior, customer motivation, and customer characteristics which are not extracted directly from traditional CRM systems.  In the thesis, CRM ontology offers an ontological approach by generating a metadata. For this purpose, customer-wise RDF (Resource Description Framework) is generated in order to issue meaningful data for customer within all relationships.  RDF is directly implemented to the structural information of traditional customer relationship management system to expose knowledge from organization. In addition, data can be found distributed among CRM systems.  Distributed data may have new meanings when they meet together whilst they have s